歓声のアンヴェール。
Cadillac XT5 CROSSOVER
メディア発表会レポート


JULY 28, 2017

7月13日、盛夏を思わせる日差しのもと、Cadillac XT5 CROSSOVERメディア発表会を開催いたしました。会場は、地下鉄「六本木1丁目駅」直結のアークヒルズサウスタワー2FのRuby Jack’s ステーキハウス&バー。高い天井と奥行きのあるダイニングホールを備えた、食通たちに話題のステーキハウスです。

「今年6月までのキャデラックのグローバルセールスは、対前年比で27.1%プラス。その中でも2015年11月LAモーターショーで発表されたこのXT5 CROSSOVERの快進撃が素晴らしく、キャデラック車全体のおよそ40%を占めています。」と、ゼネラルモーターズ・ジャパン株式会社代表取締役社長 若松格(ただし)が切り出し、今年10月28日にXT5 CROSSOVERが日本発売となることを発表。これを機にブランドプロモーション、“Power Women Project”を展開することも、あわせてお披露目となりました。

会場にはNYよりグローバル キャデラックCMOのウヴァ エリングハウスも駆けつけ、日本がキャデラックブランドにとって大切なマーケットであることを熱く語りました。プログラム終盤には、若松とともに登壇し、プレスの皆様から沢山のご質問をいただきました。

ハイライトは、アンヴェールの瞬間でした。NYを思わせるコンテンポラリーで洗練された空間に、その瞬間大きな歓声が広がり、エクスクルーシブでエッジの効いたエクステリアデザインが露わになると、すぐに人垣で包まれました。

なおこのCadillac XT5 CROSSOVER、8月上旬にディーラーでのキャラバンツアーをスタート。Luxury(6,685,200円)、Platinum(7,549,200円)の2グレードに加え、販売開始を記念した20台限定のFIRST LIMITED EDITION(7,830,000円)のリリースも当日発表となりました。
想定を上回る来場者数であったことからも、その会場の熱気からもCadillac XT5 CROSSOVERの注目度、期待の高さを実感したメディア発表会でした。

ゼネラルモーターズ・ジャパン株式会社若松格代表取締役社長(左)と、発表会のためにNYから駆けつけたグローバル キャデラックCMO ウヴァ エリングハウス(右)

ブランドプロモーション“Power Women Project”のアンバサダー、スタイリストの亘つぐみさん(左)と、フォトグラファーShokoさん(右)

メディア発表会会場となった東京赤坂、アークヒルズサウスタワー2階のRuby Jack’s ステーキハウス&バー


BACK NUMBER


キャデラック XT6 & XT5


2021年2月24日

Vol.05 キャデラック XT5 プレミアム


2020年11月26日

Vol.02 キャデラック XT5


2020年9月4日

XT5 CROSSOVERと特別な夜。


2017年7月28日

  • Manufacturer's Suggested Retail Price does not include freight, air conditioning charge or tire fee (if applicable). License, insurance, registration, fees associated with filing at movable property registry/PPSA, administration fees, duties and taxes extra. U.S. model shown. Dealers are free to set individual prices. See dealer for details.

  • Manufacturer's Suggested Retail Price, includes freight, $100 air conditioning tax and dealer fees. License, insurance, registration, fees associated with filing at movable property registry/PPSA, administration fees, duties and taxes extra. Dealers are free to set individual prices. See dealer for details.

  • Read the vehicle's owner's manual for important feature limitations and information.

  • Cadillac user experience functionality varies by model. Full functionality requires compatible Bluetooth® and smartphone. Some devices require USB connectivity.

  • Vehicle user interface is a product of Apple and its terms and privacy statements apply. Requires compatible iPhone and data plan rates apply. Apple CarPlay is a trademark of Apple Inc. Siri, iPhone and iTunes are trademarks for Apple Inc, registered in the U.S. and other countries.

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  • 1. Diagnostic capabilities vary by model and/or vehicle configuration and do not cover all vehicle conditions; requires email address on file and enrollment in Vehicle Diagnostics to receive alerts; additional message and data rates may apply. Tire Pressure Monitoring System required (excludes spare). Does not include emergency or security services. Vehicle Locate is designed to locate compatible connected vehicles and capabilities vary by model and/or vehicle configuration and mobile device; available in U.S., Canada and Mexico only. Remote Key Fob enables services such as remote start (requires GM factory-installed and enabled remote start system), door lock/unlock (requires automatic locks) as well as lights and horn activation. Send-to-Vehicle Navigation requires a GM factory-installed navigation system to send directions to the vehicle. Alexa and Google Assistant are only available in the U.S. and Canada in U.S. English on properly equipped vehicles; some commands are not supported on some vehicles. Services are subject to user terms and limitations. Check here for more details.

    2. Service availability, features and functionality are subject to limitations and vary by vehicle, device, location and active service plan. Device data connection is required. Skill requires account linking to use. Lock/Unlock feature requires automatic locks. Remote start/stop requires GM factory-installed and enabled remote start system. Check here for details and limitations.

    3. Amazon Alexa is an available feature. Requires select service plan, Amazon account, compatible device and data connection. See onstar.ca for details.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adaptor/back cover. To check for phone or other device compatibility, see cadillactotalconnect.ca or consult your carrier.

  • The system wirelessly charges one PMA- or Qi- compatible mobile device. To check for phone or device compatibility, see gmtotalconnect.ca.

  • Always pay attention while driving and when using Super Cruise. Do not use a hand-held device. See cadillacsupercruise.ca for divided and compatible highways and more information. Requires properly equipped vehicle, active Super Cruise subscription, working electrical system, cell reception and GPS signal.

  • Brembo is a registered trademark of FRENI BREMBO S.P.A.

  • Do not use summer-only tires in winter conditions, as it would adversely affect vehicle safety, performance and durability. Use only GM-approved tire and wheel combinations. Unapproved combinations may change the vehicle’s performance characteristics. Lower-profile tires wear faster. Tire and wheel damage may occur on rough or damaged roads or from surfaces, curbs, debris or obstacles. This damage is not covered by the GM New Vehicle Limited Warranty. For more details, go to https://my.gm.ca/cadillac/ or see your dealer.

  • Manufacturer's Suggested Retail Price, includes freight, $100 air conditioning tax and dealer fees. License, insurance, registration, fees associated with filing at movable property registry/PPSA, administration fees, duties and taxes extra. Dealers are free to set individual prices. Image may not show the configurable options selected or available on the vehicle U.S. model shown. See dealer for details.

  • The system wirelessly charges one compatible mobile device. Some phones have built-in wireless charging technology and others require a special adaptor/back cover. To check for phone or other device compatibility, see cadillactotalconnect.ca or consult your carrier.

  • Blue calipers not available with Evergreen Metallic exterior colour.

  • ※ メーカー希望小売価格です。詳しくはキャデラック正規ディーラーにお問い合わせください。

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